What I do.

Strategy, media and measurement from one person who has run all of it. Scoped on a 30-minute call and priced as a fixed fee.

Leadership and advisory

A senior marketing lead, for as long as you need one.

Teams reach points where they need a senior person for a quarter or a project, not a full-time hire.

Strategy and go-to-market

Plans for new products and services, built from the audience and the budget.

Team and structure

Roles, hiring plans and resourcing that match the work.

Agency and vendor reviews

Pitch processes, scorecards and an honest read on who is earning their fee.

Playbooks and process

Frameworks your team keeps using after I leave.

Paid media

Planned against the goal. Optimized every week.

I plan, build and run paid programs, and I report on them in terms the business uses.

Search and shopping

Google Ads across Search, Performance Max, Display and YouTube.

Paid social

Meta, TikTok, LinkedIn and Reddit, with creative testing built into the plan.

Programmatic

Audience and inventory choices made on evidence, not on the vendor's pitch.

Planning and forecasting

Full-funnel plans, budget forecasting and ROI modeling.

AI for marketing teams

AI that does real marketing work.

I use Claude and Claude Cowork in my own practice every day, and I set them up for marketing teams: practical workflows, clear guardrails, and your data kept in your hands.

Claude and Claude Cowork setup

Projects, skills and connected tools set up around how your team already works, with training so it sticks.

Reporting and audit workflows

Weekly reports, ad account audits and site reviews drafted from your data, checked by a person before they go out.

Research, planning and creative

Competitor and audience research, media plans, briefs and copy variations produced faster and held to your brand.

Policy and guardrails

What staff may put into AI tools, how outputs get reviewed, and how client data stays protected.

Measurement

Data you can make a decision with.

Most reporting problems are tracking problems. I fix the tracking first.

GA4 and Tag Manager

Clean event design, conversions that match the business and a setup your team can maintain.

Consent-aware tracking

Consent Mode, consent platforms such as CookieYes and privacy-compliant measurement.

Attribution and reporting

Frameworks that show what each channel contributed, with the limits stated.

Executive dashboards

One page that answers the questions leadership actually asks.

From first visit to customer, tracked end to end

Traditional and integrated media

Television to TikTok, in one plan.

I came up through media planning and buying, and I still plan across the channels that came before digital.

Planning across channels

One budget for television, radio, print, out of home, search, social and programmatic.

Buying and negotiation

Rates and placements negotiated with the context of what each channel delivers.

Integrated measurement

A common yardstick across channels, so the mix can change on evidence.

Fix Order audits

The score is never the point. The fix order is.

I audit what is already live: an ad account, a website, a social channel. Each audit shows what works, what is leaking budget or visibility, and the order I would fix it in.